Love & Hard Money
Love & Hard Money is a weekly podcast that explores the intersection of Bitcoin, ethics, and business strategy. Each episode features deep dives into sound money principles, monetary history, and how Bitcoin fits into a principled business approach.
Hosted by Brian Bundy, founder of Satoshi General, the podcast is designed for business leaders, CFOs, and entrepreneurs who want to understand Bitcoin beyond the hype—grounded in economics, ethics, and practical business experience.
Love & Hard Money
Why 21 Million: The Hitchhiker's Theory
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21 million is what makes Bitcoin work — but where did the number come from? Satoshi was too methodical with everything else for us to assume it was arbitrary. In this episode of Love & Hard Money, Brian walks through why mathematical scarcity is different from every other kind of scarcity we've ever had, why our current payment system is essentially a leaky balloon with an evil clown airbrushed on it, and why the volatility you see in Bitcoin is caused by the exact same people who don't understand it yet.
Then he makes his case for why Satoshi chose 21 million — a hilarious theory that is either completely ridiculous or one the most important footnotes in monetary history. It just might be improbable enough to be true. You'll have to decide for yourself.
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